Effective communication and the power of our words is not a new concept. It has been studied and researched for centuries, and most of the world agrees on the benefits of learning to do it well. Interestingly, though, while most of us understand the importance of good communication, there is no denying the truth that most of us suck at it. We react, project, criticize, assume, take offense, and most importantly we veer from connection, leaving the world a lonely place.